Say Hola!

Hola,
I am sharing the best of a couple of articles I have found that talk about the Latino or Hispanic representation in the US.
One - Say Hola to the Majority Minority - was published on the HR Magazine by Susan J. Wells (SHRM -Sept.2008) and it relates to the demographic trends in the US.
Actual data shows that the Hispanic population represents 14% of the general population Vs. 29% in 2050. Just to put it in perspective, "The last time a demographic change of this magnitude occurred was in the second half of the 20th century, when, after World War II, women entered the labor market...".
Can you imagine? and that is not all, "Hispanic buying power has risen from $212 billion in 1990 to $862 billion in 2007, representing 307 percent growth over that time. The combined buying power of all non-Hispanics in the United States grew 125 percent during the period".
As per the Major Occupations Among U.S. Hispanics 24.1% belongs to Service, 21.1% to Sales and office, 19.4% to Natural Resources, construction and maintenance and 17.8% to Management, professional and related.

And that is how now I can connect this article to another one published at a different source. Read it and do the math.

Bilingual Demand: The Search for Spanish-Speaking Workers by Elaine RigoliOct (as published by www.ere.net)
Are you adding “se habla español” to your job descriptions for the remainder of 2007 and 2008? If you’re like half of all hiring managers who participated in a new survey, the answer is a resounding “claro que si!”
A recent survey of 2,417 U.S. hiring managers and human resource professionals suggests that Spanish-speaking job candidates will be in especially high demand by employers within the next year.
The survey was conducted by empleosCB.com, which is focused on the online job search for the Hispanic community. It found that 48% of hiring managers are hiring Spanish-speaking job candidates in 2007 and 2008.
When asked which segment of diverse workers they will be looking to hire, a good number say they plan to target Hispanic workers more aggressively in 2007 and 2008.
“With the Hispanic population growing in number and buying power, nearly three-in-ten hiring managers say they are placing a greater emphasis this year and on into next year on finding employees who can relate to this target audience,” says Jesse Caballero, senior career advisor for empleosCB.com.
Who’s Hiring?
The desire to add bilingual candidates is certainly evident in countless industries and across many departments.
According to Manuel Boado, CEO of New York-based search firm Spanusa, financial institutions, private banks that have a presence in Latin America, the insurance industry, and every company that is in consumer products is interested in Spanish-speaking professionals.
Also, in education, school districts are trying to attract more bilingual teachers.
For example, the West Valley City, Utah, school district hired 10 teachers from Mexico as part of an agreement between Utah and the Mexican Ministry of Education.
Under Utah’s visiting teacher program, these teachers receive salary and benefits commensurate with Utah teachers, and they can work legally in “high-need” public schools for up to three years.
(...)
Bilingual Job Fairs
Sponsored by UBS, participating companies at the CareerJournal event include Smith Barney, Eli Lilly, Fitch Rating, Coventry Healthcare, Target, and T-Mobile, among others.
On November 1, a bilingual job fair at the Charlotte Merchandise Mart in Charlotte, North Carolina, will connect employers looking for qualified workers and candidates who can speak both Spanish and English.
This is the second bilingual job fair in the area, and event coordinator Mylene Duffy says companies want to offer their products and services to the community but are lacking enough Spanish-speaking workers.
When you do fill enough positions with the sought-after bilingual candidates, LatPro.com , a niche job board for bilingual professionals, has some advice for companies.
The job board advises that hiring bilingual HR personnel is a “huge benefit” when communicating important or technical information with workers who primarily speak Spanish.
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Hasta la vista.